Chief Marketing
Officer (CMO)

The Chief Marketing Officer (CMO) will lead the overall marketing strategy for the cryptocurrency exchange, driving growth through innovative marketing initiatives, brand building, and user acquisition strategies. This executive role requires strong leadership, strategic thinking, and a deep understanding of the cryptocurrency ecosystem. The CMO will align marketing efforts with business goals and position the exchange as a leader in the highly competitive crypto market.

• Develop and implement a comprehensive marketing strategy to drive brand awareness, user acquisition, and retention.
• Lead cross-functional teams, including digital marketing, content, PR, community engagement, and product marketing.
• Define and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
• Oversee brand positioning and communication to ensure a consistent and compelling brand message across all platforms.
• Collaborate with the executive team to align marketing efforts with overall business objectives and product development.
• Analyze market trends, user behavior, and competitor activity to inform marketing strategies.
• Establish KPIs and performance metrics to measure the effectiveness of marketing initiatives.
• Build and nurture relationships with external partners, influencers, and media outlets to enhance the exchange’s visibility and reputation.
• Act as a spokesperson for the brand in key industry events, conferences, and media opportunities.

• 10+ years of experience in marketing, with at least 5 years in a senior leadership role, preferably within fintech, blockchain, or cryptocurrency industries.
• Proven experience developing and executing successful marketing strategies in a high-growth environment.
• Experience scaling a brand in a highly competitive and rapidly evolving market, particularly in the digital or fintech sectors.
• Strong track record of managing large marketing budgets and optimizing for ROI.
• Experience working closely with product teams to align marketing strategies with product roadmaps and feature launches.

• Strategic thinker with a data-driven approach to marketing and decision-making.
• Deep understanding of the cryptocurrency and blockchain ecosystem, including market trends, regulations, and emerging technologies.
• Expertise in digital marketing, user acquisition, branding, and customer lifecycle management.
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Excellent communication skills, capable of articulating the brand’s vision and marketing strategies to both internal teams and external stakeholders.
• Familiarity with growth hacking strategies, particularly in a tech or fintech startup environment.
• Experience in public relations and acting as a brand spokesperson is a plus.

• Competitive salary and growth opportunities within a leading fintech company.
• Fully remote work with flexible hours.
• Opportunities for professional development in the cryptocurrency and blockchain sectors.